The main aim of digital marketing strategy adopted by flipkart was. Flipkart is an online retailing industry and started its operations with the sale of books. Advertising strategies of flipkart and their effect on students of bhu under the guidance of. Keywords flipkart, online shopping, buy books online, online book. Snapdeal marketing mix 4ps strategy mba skoolstudy. This new european edition of marketing management has been inspired by the american edition and explores the challenges facing european marketing. The analysis of flipkarts old marketing strategy and new branding ideas for better. The notion of business model has been used by strategy scholars to refer to the logic of the firm, the way it operates and how it creates value for its stakeholders. I am sure most of you might have ordered something from, or at least browsed through flipkart. The company started as an online book seller with 50,000 book. Philip kotler books store online buy philip kotler books. Flipkart was set up by two software engineers from the indian institute of technology, delhi, sachin bansal and binny bansal, in 2007.
A humble beginning from books, flipkart now has a gamut of products. Dissertation report flipkart marketing stategies marketing strategy. As this book is indian edition so it contains only the indian advertisements that we see all the time so this book is very helpful for marketing and the baap of all books. Here is the list of some of the best free ebooks available online.
No annoying ads, no download limits, enjoy it and dont forget to bookmark and share the love. Position a brand in such a way that customers always prefer flipkart. Out of the remaining, laptopsnet bookstablets, home furnishings and books contribute 25%. The company started with an inventory based model, but it was in 20 that it moved to a market place model, which is how even operates. Flipkart download and upload project reports related to flipkart.
Building a foundation for your future 2 introduction this workbook is designed to help producers become more familiar with how to construct a strategic marketing. Marketing strategy of flipkart final proj online advertising e. It is an ecommerce company that made online shopping popular in india. Dissertation report flipkart marketing stategies free download as word doc. The marketing mix of flipkart shows the 4 ps of one of the best and fastest rising e commerce portal of india. Marketing mix of snapdeal analyses the brandcompany which covers 4ps product, price, place, promotion and explains the snapdeal marketing strategy. Etailing, flipkart, diwali festive season, strategies. Marketing strategy of flipkart final proj free download as word doc. Flipkart took over myntra in a 330 million dollar deal.
The american edition of marketing management is the worlds leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. Lots of examples and case study helps you understand the core concepts of marketing. Today, we are in a very strong leadership position with over 60% market share of the m. Comparative study of markting strategies adopted by. The books homepage helps you explore earths biggest bookstore without ever leaving the comfort of your couch. Amazon marketing mix amazon 7ps of marketing comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence. For two years, it sold only books through its website as the management and shipment of books was much easier. We present a conceptual framework to separate and relate business model and strategy. The companys strategy is to raise as much as 1 billion us dollars to fund the various businesses and organizations in india. As we all know that dr philip kotler is the marketing guru. Marketing strategies of flipkart linkedin slideshare. The main target of flipkart is to take the top position in india by replacing amazon as the leading ecommerce website and marketplace for the buyers and the sellers. Leading ecommerce company in india books founded in 2007 by lifestyle flipkart payment gateway services sachin bansal and binny bansal consumer goods ekart ws retail valued at 9760 cr.
Flipkart has been using digital marketing strategy in various ways. It enhances multiple other activities like collecting market research data. The company selected is flipkart which will help the. For example, to receive a free ebook, a customer might be required to register or fill out a form. Between november 2016 and october 2017 the 12month period for which the latest data is available amazon was consistently ahead of softbankfunded flipkart. There are plenty of free digital marketing pdf books to download available on the internet. Leading ecommerce company in india books founded in 2007 by. Why things catch on by jonah berger, thinking, fast and slow by daniel kahneman, how brands grow. Flipkart affiliate program tips to make rs 24,983 in 30days. Research plan study of advertising strategies used by flipkart to position.
As of 2020, there are several marketing strategies like productservice innovation, marketing investment, customer experience etc. Strategy, implementation and practice book online at best prices in india on. Utilizing a robust marketing strategy framework, it covers each of the central. The company created a record by selling 1 lakh books in a single day in 20. Flipkart marketing mix 4ps flipkart marketing strategy.
We used to stand outside gangaram book stores on church street and hand over flipkart bookmarks to the people. On the surface, this notion appears to be similar to that of strategy. Flipkart is a company founded in the year 2007 by sachin bansal and binny bansal. Binny bansal, cofounder and ceo, flipkart said, at flipkart, we have come a long way in our eight year journey. Flipkart crossed the 100 million mark in registered customers in 2016.
Free shipping, cash on delivery at indias favourite online shop. Flipkart started as a book selling website, but later went on to operate as a complete online retail site. Marketing strategy plan of flipkart executive summary the ecommerce industry has grown at. I would definitely recommend this book to all management students. As of 2020, there are several marketing strategies like productservice innovation, marketing. Marketing mix of flipkart analyses the brandcompany which covers 4ps product, price, place, promotion and explains the flipkart marketing strategy. Leading ecommerce company in india books founded in 2007 by lifestyle flipkart payment gateway services sachin bansal and binny bansal. Marketing strategy of flipkart flipkart strategic analysis. Poised for rapid growth fastest growing amongst asia pacific region.
Flipkart analysis of marketing strategy and new branding ideas. Flipkart became big brand using digital marketing strategies. Flipkart is a leading ecommerce company in india and offers variety of products from clothes to electronics, all under one roof. Value chain analysis in figure 4, technology stream has important role to drive and enable s business strategies. Of these startups, flipkart stood out as one of the most successful and audacious mostly because of the funding the company managed to secure over a very short period of time as compared to its. I will keep on updating the list with time, as i keep.
As of 2020, there are several snapdeal marketing strategies like productservice innovation, marketing. Amazon marketing mix amazon 7ps of marketing research. According to data from three independent platforms, amazons app and website are more popular than rival flipkart s offerings. It sold many items under various categories like apparels, appliances, books, etc. As of today we have 110,518,197 ebooks for you to download for free.
Here youll find current best sellers in books, new releases in books, deals in books. Marketing strategies word of mouth initial marketing even now they want to satisfy customer so they come back for more good use of seo. They have by far the best conversion rates in the industry, which means we generate more revenue per lead from flipkart. Testimonials flipkart has been one of the highest affiliate revenue generating eretail store for us since long. Search the worlds most comprehensive index of fulltext books. Flipkart, with its innovative marketing strategies and strong customersupport teams has. Flipkarts successful venutre using digital marketing. In june 2016, indian ecommerce giant flipkart private limited flipkart faced a common issue among online retailers. Flipkart download and upload project reports related to. If you are looking for a book on marketing management, get this books from the marketing giants. Flipkart allows its users to return the product if unsatisfied within 30 days period with the full refund of money or exchange for another product.
Know how flipkart became big brand using digital marketing strategies through this descriptive case study. Flipkart is the indian market leader in selling books both offline and online, it enjoys. They have acquired companies like myntra, jabong, appiterate, letsbuy, mine360, weread and the latest one being upibased payments startup phonepe. The strategy of flipkart is to invest around 600 crore in its. What is the marketing strategy behind flipkarts big. The third edition of strategic marketing examines the ways in which companies create and sustain their competitive advantage. Flipkart tying up with tvf to promote big billion days, but the one campaign that was a revolutionary idea of sorts was tvf pitchers. Here is the marketing strategy of flipkart analysing its bcg, swot, competitive analysis. The wallet is a prepaid instrument that enables you to shop on flipkart multiple times by making one time payment of a certain value. As a digital marketer, you need to add as many reading materials into your collection as possible and you can go through them whenever you have some leisure time.
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